YOU CAN'T IMPROVE WHAT YOU DON'T MEASURE

DISCOVER HOW OUR AUDIT TURNS CRITICAL ISSUES INTO OPPORTUNITIES FOR GROWTH

Are you curious about how your hotel
is perceived by guests or about its profitability?

A hotel audit is a structured process that evaluates every aspect of your business: from operational management to financial performance, from guest satisfaction to marketing strategies.

Types of Audit

Types of Audit

Financial Audit

Objectives:
To analyse specific financial indicators to determine the true profitability of your hotel (Revenue, Distribution Costs, EBITDA).
Why it is important:
Helps you understand if you are selling at the right price, quantify distribution costs and compare yourself with competitors' performance
Benefits:
Provides the right indicators to identify areas for improvement, going beyond what only the budget or accountant could do

Operational Audit

Objectives:
To analyse internal processes, personnel management and the efficiency of daily operations
Why it is important:
Every service offered in contact with the customer influences the perception of your hotel and thus the Brand Reputation
Benefits:
Identify areas for optimisation that can free up valuable time, e.g. for the front desk, improving service standards

Audit Brand Reputation

Objectives:
Collect feedback via surveys, online reviews and other forms of communication to analyse guest perceptions.
Why it is important:
Understanding how your brand is perceived helps to identify critical issues and opportunities for improvement.
Benefits:
With semantic analysis, we extract and classify key concepts to compare them with competitors, providing a clear picture of your reputation in the marketplace

Audit Revenue Management

Objectives:
To assess distribution performance, pricing strategies and operational results, comparing them with industry standards.
Why it is important:
In a market dominated by multiple OTA and complex deals, the control of tariff distribution is essential to optimise revenues, minimise intermediation costs and maintain tariff control.
Benefits:
Implement concrete and measurable improvements, often surprising with increased performance simply by applying the right strategies

Web Performance Audit

Goals:
Analyse in detail the user experience, loading speed, content structure and SEO optimisation of your hotel website.
Why it is important:
A high-performance, well-structured site improves online visibility, ensures smooth navigation and facilitates the user's path to conversion.
Benefits:
It allows you to attract more visitors, turn traffic into direct bookings and consolidate your hotel's professional image, distinguishing you from the competition.

Why choose INSIDER for an Audit?

Consolidated experience:
Our team of professionals has followed numerous projects, supporting hotels of different categories and destinations.

Data-driven method:
We rely on advanced tools and solid data analysis to offer accurate recommendations and targeted actions.

Customised consulting:
Every property is unique. We tailor the audit to your specific needs and objectives, without ‘pre-packaged’ solution

Results-oriented:
We do not just highlight critical issues: we propose concrete solutions and measure the effectiveness of interventions.

Continuous support:
After the analysis phase, we accompany you in implementing strategies and monitoring results over time.

If you would like to know in detail how an audit can transform your hotel, contact us for a personal consultation.

You will discover how to make your business more profitable, more efficient and ready to compete at the highest level of the market.

Trust a
professional
audit

and grow your hotel with INSIDER

REVENUE

MARKETING