HOTEL PRE-OPENING & STARTUP CONSULTING
WE SUPPORT HOTEL OWNERS AND INVESTORS FROM CONCEPT TO OPENING, DEFINING THE COMMERCIAL STRATEGY, PRICING, DISTRIBUTION AND MARKET POSITIONING.
INSIDER supports owners and investors from the initial assessment through to opening preparations.
We start with the data and the characteristics of each project to develop a strategy aligned with the market and the owner’s objectives.
Hotel feasibility study
Before defining the concept or committing resources, we analyse the destination, demand, competitors and potential positioning of the property.
We assess revenue potential, major cost categories and different operating scenarios. For an existing hotel or a potential acquisition, financial statements are a starting point.
Understanding the property’s potential also requires an assessment of pricing, occupancy, sales channels, distribution costs and opportunities for improvement.
The purpose of the study is to help you decide whether and how to proceed, with a clear view of the assumptions behind the project and the risks to consider.
Positioning and identity: we define the concept, target guests and distinctive features of the property.
Commercial strategy: we develop the room structure, pricing approach, sales channels and booking policies.
Digital presence: we guide the development of the website and its content and prepare online distribution.
Operations: we support the selection of management systems and key staff and help prepare operating processes. The work depends on the stage of the project.
A new opening, an acquisition and the repositioning of an existing hotel each require a different assessment.