GUERRITORE FARMHOUSE

INSIDER supported Guerritore Country Estate (operating as Agriturismo Guerritore) — a family-run farm and agritourism property nestled in the Irno Valley between the Amalfi and Cilento coasts. The estate spans approximately six hectares of vineyards and agricultural land, rooted in longstanding farming traditions and deeply connected to the surrounding landscape.

The project focused on articulating the unique identity of Guerritore Country Estate by highlighting its dual nature as both a working agricultural estate and a welcoming hospitality destination. INSIDER developed a narrative that balances the authenticity of its viticultural heritage with the warm, relaxed experiences offered to guests, including vineyard views, seasonal cuisine, and immersive rural living.

Guests at Guerritore Country Estate enjoy beautifully restored rooms in an old farmhouse overlooking vineyards and rolling hills, traditional Campanian cuisine prepared with produce from the estate’s orchard and garden, and amenities such as an outdoor pool and tasting experiences of the estate’s wines.

INSIDER’s contribution included refining the brand positioning to emphasize authentic rural hospitality, expanding the storytelling framework to communicate the estate’s strengths, and shaping messaging for digital platforms. The result is a cohesive identity that conveys Guerritore’s connection to land, family, and tradition while appealing to international visitors seeking genuine countryside experiences.