AMINUA

INSIDER supported the launch of Aminua Resort through concept development, branding, staff recruitment, PMS selection, distribution and online launch.

A beautifully restored masseria of traditional trulli, with a hospitality vision ready to take shape. Our collaboration with Aminua began with a call from an entrepreneur who, at the height of the summer season, asked us to help turn his idea into a working project.

It was a demanding time of year, but we visited the property several times to understand its character, work with the owner and develop an approach to the launch that reflected the identity of the masseria.

We developed the concept and created the brand, defining the project’s identity and how it would be presented to the market.

Alongside this, we handled staff recruitment, supported the owner in selecting the property management system (PMS), and organised distribution and the property’s online launch. These activities needed to come together so that the brand, operations and sales channels could develop consistently.

For Aminua, INSIDER connected the entrepreneur’s vision with the practical decisions needed to launch the project: how to present the property, which people to recruit, which management system to adopt and how to make the property available through its sales channels.

A hotel startup process developed through on-site work, close collaboration with the owner and attention to the distinctive features of the project.