RAVELLO ART HOTEL MARMORATA
Commercial Strategy, Distribution, Customer Satisfaction Management and Digital Development
INSIDER supported Ravello Art Hotel Marmorata in redefining its commercial and distribution strategies, working towards a balanced channel mix and aligning commercial policies with the property’s objectives.
We also introduced customer satisfaction monitoring practices, making the collection and analysis of guest feedback part of the hotel’s approach to assessing service quality.
The project extended to the property’s digital presence, with the development of new websites for the hotel and Antica Cartiera restaurant. Each website highlights a distinct part of the offering, with content and navigation tailored to its audience.
We also designed and implemented a digital guest directory, bringing together information about the property and the services available during the stay in an easy-to-access resource.
