HOTEL CRISTINA SORRENTO
Revenue Management, Distribution, Sales Channel Balancing, PMS Migration and Web Development
INSIDER supported Hotel Cristina in defining its Revenue Management policies and distribution strategy, working on pricing and balancing the sales channel mix in line with the property’s commercial objectives.
The project addressed the balance between direct bookings and third-party channels, with attention to each channel’s contribution and the consistency of sales terms.
We also supported the migration to a new Property Management System (PMS), assisting the hotel throughout the transition.
Our work included developing the hotel’s website, with content and navigation designed to showcase its offering and make it easier for guests to find information and book directly.
