DONNARUMMA HOTEL
Revenue Management, Distribution and Rebalancing the Mix Between Tour Operators and Leisure Guestsrn
INSIDER supported Hotel Donnarumma with Revenue Management, distribution and tour operator channel management, unlocking commercial potential that had previously remained largely untapped.
Starting from an excessive reliance on tour operators, our work focused on rebalancing the sales mix and developing the leisure segment through new pricing and distribution policies.
This approach delivered substantial growth in leisure business, alongside increases in Average Daily Rate (ADR) and profitability. Tour operator relationships became part of a more balanced commercial strategy, helping the property realise more of its potential.
