HOTEL PUNTA REGINA
Commercial Strategy, Distribution, Customer Satisfaction Management and CRM
INSIDER supported Punta Regina in Positano over several years, restructuring its commercial and distribution strategies while strengthening its approach to guest relationship management.
Our work included reviewing commercial policies and the role of each distribution channel to develop an approach aligned with the property’s characteristics and objectives.
We also implemented customer satisfaction measurement and analysis systems, introducing tools to collect and assess guest feedback to support service quality monitoring.
The introduction and use of CRM complemented this work, enabling more structured management of guest information and communications. This approach brought together commercial strategy, guest feedback and long-term relationship management.
