ISCA ISLAND
Naming, Brand Positioning, Start-Up Support and Website Development
A private island off the Amalfi Coast, historically associated with Eduardo De Filippo, Isca has a natural and cultural heritage that shaped INSIDER’s work, from defining its identity to supporting its launch.
We began by exploring the island, its history and the international audience it sought to reach. Quiet, privacy and a close connection with the landscape became central to its positioning and communication.
This process led to Isca Private Island – A Hidden Retreat on the Amalfi Coast. We developed the name, tone of voice and the brand’s visual and narrative elements, bringing them together in the new website, designed and built by INSIDER.
We also supported the owners during the start-up phase, helping take the project from concept to launch. Our work brought together strategy, brand identity and digital presence, highlighting the island’s distinctive character and its connection to history.
