HOTEL MIRAMARE
Revenue Management, Distribution, Sales Channel Rebalancing, Customer Satisfaction Management and Web Development
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INSIDER supported Hotel Miramare with Revenue Management and distribution strategy, working on pricing policies and rebalancing the sales channel mix in line with the property’s commercial objectives.
Our work addressed the balance between direct bookings and third-party channels, considering each channel’s contribution and the consistency of sales terms.
We also supported customer satisfaction monitoring, incorporating guest feedback into service quality assessment and the identification of areas for improvement.
The project also included web development, with attention to how the hotel’s offering is presented, the clarity of information and the paths to enquiries and bookings.
