PALAZZO DORIA NAPLES
Branding, Website Development, Staff Recruitment and Training, Revenue Management and Distribution
In the historic centre of Naples, Palazzo Doria preserves the character of an eighteenth-century aristocratic residence, with frescoes, period furnishings and grand interiors. This historical and artistic heritage provided the starting point for INSIDER’s work.
We developed the branding and built the website, creating an identity and communication approach that reflect the Palazzo’s distinctive character and hospitality offering.
Our involvement also extended to staff recruitment and training, supporting the formation of the team and the development of the skills needed to deliver welcoming, attentive service.
On the commercial side, we handled revenue management and distribution, developing pricing and sales strategies aligned with the property’s characteristics and market positioning.
The project brought together brand identity, people and commercial planning, translating the character of the property into a distinctive guest experience.
